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Our Mission & Team

Find the Right College began because too many families told us they could not find the college search advice they needed. They said the advice was scattered, out of date or too hard to understand. Plus, they didn’t know which resources were trustworthy.

All of these things make it difficult for families to manage their search and make a great college choice. We developed Find The Right College to address these challenges. Our mission is to give you everything you need to navigate this crazy process and help more students find colleges where they’ll thrive.

Dr. Nicole Cook Photo Dr. Nicole Cook

Helping students achieve their goals, dreams and ambitions has been a cornerstone of Dr. Cook’s professional life. She has worked on the inside of college admissions, as well as counseling students and families as they apply, helping them to achieve best possible college outcomes in terms of college choice, financial options, and holistic fit. Initially from Nashville, TN, Dr. Cook completed a Bachelors at Vanderbilt University, followed by a Masters degree from Columbia University and a Ph.D. from the University of Georgia. She spent time in the admissions office at Vanderbilt, her alma mater, reviewing applications and actively recruiting students. Dr. Cook combines this admissions experience with her education and vast counseling experience to better serve families looking to send their college applicant to the school which fits best. In a volunteer capacity, she has spent three years serving on the board of the Southern Association for College Admissions Counseling, overseeing the distribution of grant and scholarship funds that help counselors and students, and volunteers with other SACAC programs regularly. A dedicated mother, Dr. Cook loves the time that she spends with her family — keeping her busy and laughing.

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Fitz Totten Photo Fitz Totten

Fitz has committed his career to advocating for higher education. Following his graduation from Denison University, he worked in three highly selective admissions offices. First, he joined the admissions team at a small liberal arts college, St. Lawrence University; second, he worked at the Duke University School of Law. While there, he also received a MA from Duke University. Subsequently, Fitz worked in the Undergraduate Admissions Office at Vanderbilt University. Fitz then entered into enrollment marketing and consulting at EAB-Royall; there he, ultimately, served as the Principal for Client Leadership. In his roles, he led teams that partnered with more than 100 Chief Enrollment Officers from a remarkably wide range of colleges and universities. During his 16 years, the company quintupled its enrollment services partnerships. He’s also completed his certification for college counseling at Columbia University. Within his hometown community, Fitz has served on the YMCA of Greater Richmond Board as well as the A Grace Place Board. He also served on the Board for his high school alma mater, Trinity Episcopal School, for eight years.

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